CME Europe is a London-based exchange providing regionally-tailored access to new, differentiated derivatives products that leverage CME Group’s global scale and reach. Dean was tasked with helping launch the new brand in a highly competitive marketplace.
A staged approach that targeted the right market participants at the right times. First, an initial awareness campaign to help build brand presence in the market. Then, a more targeted campaign focusing on early adopters while still maintaining focus on broader target audiences. Finally, expanding the target customer segments based on success levels.
We utilized various media outlets, including banners, social, search and more to help drive interest among clearing members, market makers and non-member participants.
% Above Avg. CTR
% Higher Session Duration