LAUNCHING THE LONDON-BASED ARM OF THE WORLD’S LARGEST DERIVATIVES MARKETPLACE

CME Europe is a London-based exchange providing regionally-tailored access to new, differentiated derivatives products that leverage CME Group’s global scale and reach. Dean was tasked with helping launch the new brand in a highly competitive marketplace.


THE SOLUTION

A staged approach that targeted the right market participants at the right times. First, an initial awareness campaign to help build brand presence in the market. Then, a more targeted campaign focusing on early adopters while still maintaining focus on broader target audiences. Finally, expanding the target customer segments based on success levels.

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THE RESULTS

We utilized various media outlets, including banners, social, search and more to help drive interest among clearing members, market makers and non-member participants.

380

% Above Avg. CTR

20950

Visitors

95

% Higher Session Duration


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