Interbank FX (IBFX) was a leading international Forex brokerage before it was acquired and merged into Monex’s TradeStation Group. We were not only tasked with increasing demo and live account openings, but tracking the ROI for all paid marketing efforts as well.
We developed a multi-channel media strategy and worked with their business intelligence team to track the value of accounts, effectively driving down costs per live account by 300%.
Over multiple years and multiple campaigns, we brought in thousands of accounts that surpassed the client’s ROI expectations.
% CPA Decrease