BUILDING INTEREST AND INCREASING BRAND AWARENESS AMONG FINANCIAL ADVISORS

Historically, Russell Indexes have been most commonly used by institutional investors and asset managers. The Methodology Matters campaign aimed to change that, positioning Russell as a partner to retail advisors by providing quality index methodology, research and support. The result was a campaign that spurred interest and brand presence among the entire Intermediary landscape.

THE SOLUTION

A multi-platform approach to reach financial advisors and gatekeepers across the web.

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THE RESULTS

We successfully reached thousands of advisors and investors.

46

% Higher Site Visits

34

% Higher Visit Duration

60

% Higher CTR

Sample Creative

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