Historically, Russell Indexes have been most commonly used by institutional investors and asset managers. The Methodology Matters campaign aimed to change that, positioning Russell as a partner to retail advisors by providing quality index methodology, research and support. The result was a campaign that spurred interest and brand presence among the entire Intermediary landscape.
A multi-platform approach to reach financial advisors and gatekeepers across the web.
We successfully reached thousands of advisors and investors.
% Higher Site Visits
% Higher Visit Duration
% Higher CTR